
Board of Directors 

Kashif is the Chairman of Mitchell’s and the Executive Chairman of CCL Holding, with nearly three decades of leadership experience. As the former CEO of CCL Pharmaceuticals, he led the company’s transformation, driving significant growth in revenue, market capitalization, and expanding global operations to more than 16 countries. Beyond healthcare and FMCG, Kashif has been actively engaged in strategic investments and entrepreneurial ventures under CCL Holding, building a diversified portfolio of businesses. An alumnus of Harvard Business School, USA, he was featured in the Top 100 Business Leaders of Pakistan (2012 edition). Kashif is a former Chairman of the Pakistan Pharmaceutical Manufacturers Association and recipient of the Presidential Excellence Award of Pakistan.

Mr. Mehdi Mohsin is an experienced business leader with a long association with Mitchell’s. He began his career at Packages Ltd. Before joining Mitchell’s in 1989, where he served as Executive Director and later as CEO until 2009. He continued to oversee Mitchell’s corporate responsibility program, dairy project, and associated agricultural companies for over two decades. Since 2017, he has been managing the Daud Bandagi Hospital as a Trustee. He holds a Bachelor’s degree in Physics from Texas A&M University.

Mr. Nadeem B. J. Sheikh has been associated with CCL since 1993 and has held senior leadership roles across Sales, Marketing, and various strategic functions. He has extensive global exposure through professional assignments across North America, Europe, Central Asia, and Southeast Asia. He currently serves as a Non-Executive Director, contributing his expertise in governance and long-term organizational development. His professional training includes management programs from the Pakistan Institute of Management Sciences, Lahore University of Management Sciences, and IMD Switzerland.

Mr. Hassan Zubair Sheikh has held key leadership roles within the CCL Group since 2006, contributing to operations, marketing, governance, and strategic planning. He currently serves as CEO of CozCom (Cozmetica), where he leads the company’s growth in the beauty and personal care sector. He is an active board member and contributes to the HR and Audit Committees. As Chairman of the Dilawar Hussain Foundation, he oversees major social impact programs in healthcare, diabetes awareness, and community development.
He holds a Bachelor’s degree from the United Kingdom and an MBA from Pakistan, along with multiple executive certifications from the UK and USA.

Mr. Asim Dilawar Sheikh has been associated with the CCL Group since 1994 and has led critical functions including production, quality control, research and development, and procurement. With deep expertise in pharmaceutical and textile operations, he has contributed significantly to strengthening the organization’s technical and operational capabilities. He currently serves as a Non-Executive Director, supporting governance and long-term planning.
He has completed multiple professional development programs both locally and internationally.

Usman has over 30 years of experience primarily in the Food & Beverages industry in Pakistan where he worked with leading organizations and helped them in their journey towards end-to-end transformation. He has worked in diverse environments and has been able to drive sustainable growth through focus on developing winning strategies and delivering superior execution through high performance teams. He spent 17 years with Coca-Cola İçecek, Pakistan, where he held various significant roles including Commercial Director and Chief Supply Chain Officer. His tenure with PepsiCo included serving as GM for Foods for Pakistan & Afghanistan and later as Chief Transformation Officer for Beverages Division.
Usman is an MBA from IBA Karachi and has completed executive education from Georgia Tech Institute and Yale School of Management.

Ms. Fariyha Subhani is the Managing Director and CEO of Ceylon Tobacco Company. She began her career at Unilever, where she spent 28 years leading major brands, launching new categories, and managing high-performing teams across local and regional roles, including assignments in Thailand. She later served as Managing Director for South and Central Asia at Upfield, where she established and expanded operations across Pakistan, Sri Lanka, Bangladesh, and Central Asian markets. She also serves on the boards of Fauji Fresh and Freeze, Dipitt, and Tocolab.
Fariyha holds a Master’s degree in International Relations from Quaid-e-Azam University and an MBA from Lahore University of Management Sciences.

Mr. Babur Sultan has over 33 years of leadership experience across leading national and multinational FMCG organizations, specializing in business development, strategy, supply chain, sales, and organizational transformation. He served as CEO of Engro Foods, where he also led the acquisition process by FrieslandCampina, after holding senior roles including Vice President Sales and Senior Vice President Supply Chain. His earlier career includes key roles at Haleeb Foods, Reckitt Benckiser, AgrEvo, and Wellcome Pharmaceuticals. He has served as a board member in several prominent organizations including Engro Foods Ltd, Engro Foundation, and the Pakistan Dairy Association.
He holds a Master’s degree from the University of Karachi and has attended advanced programs at the University of Santa Clara, INSEAD, and Harvard.

Mr. Ahsan Rashid is a seasoned business leader with over 36 years of experience in multinational FMCG organizations, including Coca-Cola, Unilever Foods, and Pepsi Cola. He has a strong record of accelerating business growth, driving operational transformation, and leading M&A initiatives. As Founder and CEO of Optimus Resources, he has spent the past 11 years advising major FMCG companies on sales transformation, route-to-market systems, strategic planning, and process optimization. His earlier roles include Managing Director and CFO of Coca-Cola Beverages Pakistan, as well as senior leadership assignments at Ghani Glass, Rafhan Bestfoods, Pepsi Cola International, and Tetra Tech USA.
He holds an MBA from the University of California Riverside, an MS in Industrial and Operations Engineering from the University of Michigan, and a BSc in Mechanical Engineering from the University of Engineering and Technology Lahore.
Mitchell’s is the oldest food company in Pakistan. It was established in 1933 by Francis J. Mitchell under the name of Indian Mildura Fruit Farms Ltd. After the country gained independence in 1947, the company's name was changed to "MITCHELL’S Fruit Farms Ltd." with the brand name of "MITCHELL’S".