Board of Directors

Mr. Shazad Ghaffar (Chairman of the Board)

Mr. Ghaffar established London based Observatory Capital Management in 2003, and is its Chief Investment Officer. Until the end of the 2021 Observatory was focused on managing hedge funds for large institutional investors. Since then it has focused on managing a private investment vehicle. Mr Ghaffar previously worked at investment banks including Bankers Trust and Banque Paribas, in London and in New York as a trader and portfolio manager in credit markets. Mr. Ghaffar has an MA (Hons) in Economics from Cambridge University and was a Sloan Fellow at the London Business School, where he received a Master’s degree.

Mr. Najam Aziz Sethi (CEO)

Najam Aziz Sethi is an alumnus of Government College University, Lahore, and Cambridge University, UK. (MA Economics). He was Alumnus of the Year and Eric Lane Fellow of Clare College, Cambridge University, in 2011.

He is a Founder-Editor in Chief of The Friday Times, Daily Times (and Daily Aajkal (2008-2009). He was Pakistan Correspondent of The Economist, UK, from 1990-2009 and of Economist Intelligence Unit from 1997-2007.

As South Asia’s most decorated independent journalist, Mr Sethi has three international press freedom awards, the Courage in Journalism from Committee to Protect Journalists, New York; Freedom in Journalism Award from Amnesty International; and Golden Pen for Freedom from the World Association of Newspapers in 2009. In addition to the above, he was interim Federal Minister for Accountability in 1996-97 and interim Chief Minister of Punjab province in 2013.

Most recently Mr. Sethi remained the Chairman of the Pakistan Cricket Board (PCB) which saw under his leadership the inauguration of the lucrative Pakistan Super League and return of international cricket to Pakistan.

Mr. Syed Muhammad Mehdi Mohsin

Mr. Mehdi Mohsin is one of the leading names in Fast Moving Consumer Goods Industry, and has been associated with the Company for over 35 years managing its various affairs over the years. He has in the past also held the position of Chairman of the Company.

Syeda Umme Kulsum Imam

Syeda Umme Kulsum Imam has over 20 years extensive experience in the fast-moving consumer goods industry, and has served on the board of the Company during critical junctures of its growth and evolution.

Mr. Aamir Amin – Independent Director

Mr Amin is a Chartered Accountant by profession from Institute of Chartered Accountants of Pakistan (ICAP) with training from Ernst & Young – Pakistan and also a Certified Information Systems Auditor (CISA). He has work experience of over 16 years, substantially in financial services industry. He currently holds the position of Head of Finance at NIT, as well represents NIT as Nominee Director on various Boards.

Syed Manzar Hassan – Independent Director

Syed Manzar Hassan is a Fellow Member of Institute of Chartered Accountants of Pakistan. He has over 20 years’ experience in Financial Management, Financial & Management Reporting and handling Corporate Matters with a Specialization in Corporate Finance, and is registered with the Pakistan Institute of Corporate Governance. In addition to the above, he has also worked with Crescent Greenwood Limited and A.F. Ferguson and Co, a member firm of PWC.

Mr. Mujeeb Rashid

The experience of personal Selling and Negotiations at Packages Ltd., provided me deep insights into interpersonal skills and the behaviour of different products under changing conditions. Marketing of FMCGs gave me an understanding of consumers’ buying decisions. Managing companies from the top allowed me to understand the factors that contributed to high Industrial Performance, Operational Efficiencies, Quality, and Effective deployment of Human Resources. I have been a Board member of companies in which I worked from 1994 to 2022.

To learn the Imperatives of General Management I went to the IMD school Lausanne’s (PED) program. Later on going to Harvard Business School in their (AMP) program was a great learning experience for managing the Risk and Opportunities that businesses face and the necessity of developing a Competitive Edge in business to keep ahead of competition. I also thoroughly enjoyed and learnt from discussions with my classmates from all over the world that provided different Ideas and Perspectives on several issues highlighted in case studies.

Personally, I am an ENTJ (Myers Briggs) who places emphasis on Intuitive Thinking and taking Action at the right time.

I have a wonderful wife and four grown up children for whom I had ensured that they grow up as free thinkers without being encaged in any form of inherited or pre conceived beliefs. I have enjoyed Photography as my hobby and am always trying to learn as to how I can express some value in photos that transcend the image itself.