1933

Mr Francis J Mitchell started Indian Mildura Fruit Farms

The Company, with Francis Mitchell as its Governing Director and his two sons, Leonard and Richard, as Directors, was incorporated in 1933 and given the name Indian Mildura Fruit Farms Ltd, a small-scale operation for the processing of citrus fruit into concentrated soft drinks (squashes) and preserves. This early period of experimentation saw the use of improvised machinery for squash production: the juice extraction line consisted of a motorcar shaft with attached revolving reamers.

1945

With the outbreak of World War II, demand for canned fruit and vegetables began to grow rapidly. In 1945 a new factory was established as Kissan Fruit Products (Pvt.) Ltd in Bangalore, South India to cater to this growing demand cost- effectively.

1946

In 1946, Mitchell’s became the sole manufacturer and distributor of their world famous Rose’s brand of Lime Juice Cordial and Lime Marmalade in Pakistan and Afghanistan.

1948

After independence, in1948, the company’s name was changed from Indian Mildura Fruit Farms to Mitchell’s Fruit Farms Ltd and the brand name “MITCHELL’S” became the exclusive property of the Pakistani company.

Certificate issued by the Registrar, Joint Stock Companies,West Punjab, authorising change of the name of the company from Indian Mildura Fruit Farms Ltd. to Mitchell’s Fruit Farms Ltd. on 13th October, 1948.

Two of the three founders of the company, Francis Mitchell and Leonard Mitchell, died – the father in 1933 and the son in 1948 – leaving Richard Mitchell as Chairman and Managing Director of the company.

Leonard Mitchell,

Managing Director,

1933 – 1949

Leonard Mitchell,

Managing Director,

1933 – 1949

1957

Richard Mitchell decided to retire in 1957 and, as a consequence, negotiated the sale of his shares.

1958

In 1958 , majority shares in Mitchell’s Fruit Farms Ltd. were bought by members of Syed Maratib Ali’s family, who have maintained their interest ever since.”

1980

In 1980, the company diversified into confectionery, making sugar candies, milk toffees and chocolate eclairs, which resulted in its annual sales being doubled. Since then, the quality of products has been constantly upgraded and new varieties have been added to the growing product range.

1996

The company passed a major milestone when it went public in 1993. Mitchell’s continues to maintain its edge by relying on its dynamic team whose skills are being constantly updated. Maintaining consistent quality has kept the most prestigious national institutions loyal to Mitchell’s growing product range. The company was listed on the stock exchange in 1996.

1998

In 1998, Mitchell’s achieved a major milestone: ISO 9001 accreditation. Mitchell’s takes pride in becoming the first food company in Pakistan to achieve this prestigious distinction.

2001

In 2001, the company’s first molded chocolate line was established, and it moved into the production of enrobed chocolate bars in 2004.

2007-2008

2007 and 2008, was an era of major modernization, during which most of its production lines were upgraded both in the confectionery and grocery section.