GROWING WITH EVERY
DECADE
From a single vision to a trusted name today, discover the milestones and moments that have shaped the Mitchell's story.
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Just the Beginning
Francis Mitchell founded Indian Mildura Fruit Farms, hand-crafting citrus squashes. A small beginning and the first chapter of a story built on quality and resilience.
Rising to the Moment
As wartime demand for preserved foods grew, we grew with it, founding Kissan Fruit Products in Bangalore and taking our first step toward scale.
Opening Global Doors
We became the sole maker of Rose's Lime Juice Cordial across Pakistan and Afghanistan, carrying international standards into every bottle we filled.
A Name of Its Own
With Pakistan's independence came our own: renamed Mitchell's Fruit Farms Limited, we became a proudly Pakistani brand…exclusively ours, from this point on.
Continuing the Journey
As Richard Mitchell stepped back, the Syed Maratib Ali family stepped in, carrying our legacy forward with the same care it began with.
A Sweeter Expansion
We entered confectionery with Bon Bon and Jubilee, winning new hearts. One sweet, one generation at a time.
Stepping into the Spotlight
Listing on the Pakistan Stock Exchange opened a new era of transparency and governance, a stronger foundation for the future.
Crafting Chocolate Moments
Our first molded chocolates arrived in 2001, followed by enrobed bars in 2004, a sweeter side of Mitchell's, made for a new generation.
Big Changes
CCL Holding's acquisition opened a new chapter, greater resources, fresh innovation, and bigger ambitions for the road ahead.
A Refreshed Look
A new logo and a refreshed brand identity. Modern in spirit, still rooted in nine decades of trust and quality.
