R&D and QA :Mitchell's Fruit Farms Limited

Mitchell’s Plant

R&D and QA

Our Quality Assurance systems take a much wider view of what is involved in satisfying our customers’ needs. The quality assurance system focuses on the prevention of problems and not simply on their cure. From farm to fork, our goal is to provide high quality, safe food every time, everywhere. We work closely with our suppliers and train them to meet specific requirements of our wide range of products. We also assure that these quality standards are maintained during production processes and supply to our consumers.

Mitchell’s QA team performs best quality assurance practices, including TQM, QDI Trend Analysis, IPM, Vendor Assurance Programs, Quality Maintenance and Quality Circles. These practices help us to identify the root cause of any issue and take corrective action to prevent its recurrence.

Controlling foodborne pathogens has become more complex than ever, with the existence of antibiotic-resistant pathogens and potential adaptation or resistance to traditional food preservation barriers. Recognizing this concern Mitchell’s quality control team evolves its practices to assure that food quality is not compromised at any stage. Currently, we are performing different microbiological analysis including Enterobacteriaceae, Salmonella, Staphylococcus aureus, coliform and E.coli. We have autoclave, Laminar flow hood, microscopes, incubators and colony counter in our microbiological lab. The benefit of these practices is that they help us produce safe food, free from any pathogens or foreign contaminants.

We also have latest equipment’s in our Analytical lab like Moisture Analyzer, Digital Refractometer, Flame photometer, Elcometer, Centrifugal Machine, Kjeldhal Apparatus and Shelf life stability chamber to perform chemical analysis and study the shelf life of product.

Mitchell’s research and development department plays an integral role in the life cycle of a product. R&D works to: reduce costs which lower product prices; enhance sensory properties that make food more attractive; improve nutritional value to provide for dietary needs; improve food safety; add convenience; and offer greater choices of food items to consumers.

The R&D responsibilities are further detailed below:

New Product Research

Before a new product is developed, our research and development department conducts a thorough study to support the project.

The research phase includes determining product’s specifications, production costs and production time line. The research also is likely to include an evaluation of the need for the product before the design begins to ensure it is a functional product that customers want to use.

New Product Development

The research paves the way for the development phase. This is the time when the new product is actually developed based on the requirements and ideas created during the research phase. The developed product must meet the product guidelines and any regulatory specifications.

Existing Product Updates

Existing products also fall under the scope of research and development. The department regularly evaluates the products offered by the company to ensure they are still functional & meet existing standards. Potential changes or upgrades are considered. In some cases, the research and development department is asked to resolve a problem with an existing product that malfunctions or to find a new solution if any manufacturing process is changed.

Mitchell’s is the oldest food company in Pakistan. It was established in 1933 by Francis J. Mitchell under the name of Indian Mildura Fruit Farms Ltd. After the country gained independence in 1947, the company's name was changed to "MITCHELL’S Fruit Farms Ltd." with the brand name of "MITCHELL’S".

Website last updated: Nov 2, 2020

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Mitchell’s Fruit Farms Limited 40-A, Zafar Ali Road, Gulberg V, Lahore

Phones: (042) 35872392-96,

Fax: (042) 35872398

E-Mail: customercare@mitchells.com.pk