About MITCHELL’S

CEO

Mrs.  Naila Bhatti (Chief Executive Officer)

Mrs., Naila Bhatti started her professional career with Levis Stauss, Inc. as a manager back when the company first set-up operations in Lahore, Pakistan. From thereon, she has gone on to manage multiple large and medium organizations over the course of 30 years. Foremost amongst her achievements have been the launch and successful holding of the Pakistan Super League. As the Marketing Director of PCB and the Project Director of the PSL, she has been instrumental in building Pakistan’s biggest brand, now

 

worth more than USD 250M. Mrs. Bhattii well-known professionally for executing new ventures/projects from conception to implementation and commercial success. As the Chief Operating Officer of WIKKID Plus, Pakistan’s first and ONLY kids TV satellite Channel, she was responsible for its successful launch from start to finish. She represented Pakistan at the Berlin Children’s Film Festival, where she made important connections with the International community working in the children’s film and TV production/ writing arena. Her passion is to build high performance teams from ground-up while focusing on their personal and career growth. Most of the people she has led have also gone on to hold senior positions within various domestic and international organizations. Some of her key strengths are: ability to systematically manage large scale complex operations with an entrepreneurial mindset; brand development and marketing; Media management & Sales; and Public Relations. She has a deep understanding of the challenges and opportunities within the Pakistan in various diverse industries, including Advertising, Marketing and Sale, Sports, TV and Film producing industry. She has a large personal and professional network across the various industries. She has travelled extensively across the globe for work.